adidas More is Possible
In 2022, I played a key role in the adidas More is Possible campaign, a significant initiative aimed at fostering a more equitable and inclusive future in sports. This campaign commenced with the historic signing of 15 female student-athletes to name, image, and likeness (NIL) deals across seven collegiate sports. Reinforcing its commitment to women and LGBTQI+ athletes, adidas expanded its partnership with Athlete Ally to grow chapter footprints on college campuses.
I was responsible for shooting all the PR imagery for this impactful campaign, capturing the essence of adidas' dedication to diversity and inclusion in the sports world.
